Contextual advertising between the dream world and the real world?
Bought this Green & Black’s dark chocolate yesterday for the first time ever, saw this ad today for the first time ever.
Going to go bend spoons now.
Archive for December 2010
Don’t compromise the process
The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process you’re an asshole when you start out and an asshole when you get back.
~Yvon Chouinard from the film 180 South°: Conquerors of the Useless
via 2outofthree.com
Great documentary about a couple of guys trying to create their own version of the now infamous 1968 trip of Yvon Chouinard (founder of Patagonia) and Doug Tompkins (founder of The North Face). Worth a watch.