Tag Archive for foursquare

Using Foursquare to improve your money management

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Personal finance software has changed quite a bit since the days of excel and Quicken. One of the bigger splashes, Mint has been part of my life for over a year now and it’s really made managing finances a much more tolerable task. Is it for everyone, probably not. However, I’m into simplicity and frugality so it works for me. My wife and I are able to enter our various accounts and set budgets and group expenditures automatically to see where it’s all going. It’s also good for trends and goal setting. The charts it generates from all of your accounts makes it extremely easy to see what’s going on. And having an iPhone app to get a quick glance when you’re on the go is super helpful (especially when I’m traveling).

Another tool that generates a ton of valuable data is Foursquare. Sure most people think of it as a game rather than a tool and it certainly started that way for me. However, once I got past the mayor-getting sprees that I was on in the early days (I’m currently mayor of absolutely nothing), and started seeing the real-life benefits, it became an automatic thing for me. Games get boring and tossed aside, valuable tools get used and become habit. It all depends on how you use it. My rules for checkins are simple: 1. am I spending money or 2. is this a place I’ll be at for a while. Do I check in at every bodega or convenience store I go to? Not at all, but if I’m at a place that I might want to remember someday, I’m checking in. Not everyone uses Foursquare the way I do, some check in at work, at home, at the subway station, at the park, at the pharmacy, at their boss’ office (“I’m the mayor of your desk! Give me a raise?”)…  I imagine they’ll get bored with that at some point. I like clean structured data and by checking in like I do, I’ve got a lightweight journal being created with minimal effort. 

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So how do they work together? Well it’s easy. Pull up your Foursquare history next to your transactions on Mint. Did you take $100 out at the ATM? Where did it all go? Hard to remember over the course of a few days, but easy when you’ve got your journal right there. Having uncategorized spending makes it impossible to budget. Using these two together makes it almost too easy not to.

Ofer on Foursquare specials

Barros Luca 4sq special

For lunch today I ventured over to Barros Luca, a phenomenal Chilean sandwich spot in NYC’s Midtown East. I’d been before, and knew there was a Foursquare special, so I figured what the heck, I’ll ask the cashier if I can redeem. “Sorry,we don’t support that any more, we usually only run our specials for 15 days.” Oh. Not a problem, probably better if I don’t tack on an extra cheese empanada to my chacerero completo.

 

Tikis 4sq special

Earlier this month I was on the isle of Oahu and much to my surprise, Tiki’s Bar and Grill had an amazing special… show you’ve checked in and a 50¢ Mai Tai is yours. Wow, just so happened that I was on a multi-day, highly scientific quest for the best Mai Tai. Same thing, bartender had no clue what I was talking about, called the manager over, who concurred, “The old manager set that up, we don’t do it anymore.”

Tikis 4sq special

source wallofhair

Don’t get me wrong, I think it’s a fantastic service that solves the primary function of making it easier to let your friends know where you are and vice-versa. However, as Foursquare continues to grow it’s user base and pitches these business specials as a value-add to both users and business owners, they’re going to need to put some mechanisms in place that keep it legit. Otherwise, the specials will become a distracting side benefit that eventually detracts from the overall value of the service. I’d say to scrap it entirely as it’s an administrative nightmare to keep tabs on all these specials, but I imagine it’s part of their longer term vision to really be a tool for business owners to enable them to know who some of their most valuable clients are*. 

*yes I think we’re valuable, we go out more than the average bear, tend to be the “mouth” in word-of-mouth references, and have been known to engage in extreme repeat visits purely to regain mayorship; spending money all the way.